Apple does a few things really well, but one of the biggest impacts on the cell phone world, is the way they’ve managed to make getting the newest iPhone an obligation of your status.
Of course, not every iPhone user lines up to be first, and many don’t even bother with the new release at all, but we’re all still aware of the concept. New iPhone day is a big deal. It gets more news coverage than almost anything happening outside America.
Even if you don’t own the new iPhone, you’re aware of that fact, and many of you may even talk about it with a hint of shame. I constantly hear people say things like; “its not the newest model or anything, but it gets the job done”.
People who don’t own the newest iPhone still would, if they could afford it without issue. Nobody actually chooses to want the old one… And in time, those iPhone users will upgrade. Not because they have to, but because… Well, because it’s the new iPhone.
Well done Apple.
Now they’ve even made the new ones have a different shape, so you can judge people from a far, without even meeting them.
In the other world of Android, we don’t have that. Android users have a different kind of arrogance, founded by a belief that they have a superior product that the masses just don’t understand. Proud underdogs. The inner battle between iPhone and Android isn’t as pronounced as it once was. As the Android system grows up, it’s polish and style approaches Apple, and each new version of iPhone catches up on features. They each do my things better than the other.
This article isn’t to compare Apples to Lollypops. It is simply an observation that Samsung, HTC and Motorola (among other brands) all have new models each year, but Android masses don’t really know when, and we don’t seem to have the need to care and upgrade.
The article that inspired this blog, was talking about how Samsung was surprised and sad that their S5 flagship sold only 40% as many units as their S4 last year.
I am not surprised at all. The S4 was a great phone and there is no real reason to upgrade. There is no peer pressure to have the newest Samsung. A Samsung phone is to be used more than it is to be seen with. Most people don’t know what is the new model anyway.
Because multiple companies make phones under the Android OS system, we have a bit if an identity crisis to begin with. If you SK me what phone I have, do I say Android or do I say Samsung. For many people, all I need to say is; Not an iPhone. They tune out.
I remember the days when my phone was still a wow factor. I had one before you. I had a smaller one than you did. I owned the first Motorola StarTac and I paid $2000 for that private when everyone else had a 2 pound brick. People would want to see it and touch it.
Those days are gone. He new iPhone have retained a little of that feeling, but only for the few who still bother to be current in release week. Everyone else doesn’t care anymore. Nobody asks me what phone I have. Nobody wants to touch it.
Hey! Have you seen my cool new Smart Watch?