There are a lot of ways to use Second Life to bring attention to it in the outside universe.
Big brother house
Podcasts studio to rent
Hosting and web design
Retail store locations
Nightclubs with real staff and drinks
Dating and singles tips and training
24 7 simultaneous living with voice earpiece and google glass interactive voice
Free to walk or follow
REGEON OF peel
GET jeffster to play at opening day
3d vr headset can preload an area, I could build a user and sit her at a bar or dancing.
Voice real people would face you and talk
Auto follow and look would be wild