Hey boss. You know how a lot of industry has different price points for similar products so rich people feel better paying more?
Yeah.
Well Roger in accounting and Bill from marketing finally figured out a way to do that with food.
We’ve tried it before. We have deluxe versions of lots of recipes. They’re not always successful because rich people are seldom shipping or cooking
I know, but they figured out a genius solution, and as a bonus, it costs less to produce and you can sell it for way more and a whole market will even brag about the high cost like a snobby status symbol.
Ok. Yep me.
We create a whole new category of produce and we buy little labels on things that say; Organic.
Isn’t all food produce organic?
Pretty much but society started resenting the way science makes food taste good and be desirable so all we have to do is stop trying and sell the ugly disfigured fruits and vegetables and stick a label on it for double the price. We don’t even have to fertilize or use pesticides
So you want to convince people to pay extra for the stuff we usually throw away or sell off cheap for sauces.
Yes. And don’t forget, we want to make it a movement and make people feel guilty for buying the regular bananas they’ve been eating all their life and spending double for the ones that have brown spots that will be bad in a day or two.
Can we call anything organic?
The team is currently working on the guidelines and rules. They have to make them vague enough that we can slap a sticker on even canned products claiming that the ingredients were organically grown. Then they have to define a few specifics that set it apart from food the poor people eat, ie: normal people.
Mostly It will be things we either do anyway or taking away some of the costly additives that keep food ripe longer and taste better. The trick will be wording the policies in such a way that people won’t catch on that producing organic food is actually cheaper. We have to convince them that we’re going out of our way to stay healthy for them and that’s why they’re paying up to three times the price for a loaf of bread that won’t last till the end of the week.
If we do it right, restaurant will get into having organic menus just like they do for the vegans. Whoever came up with the distinction between vegitarians and vegans should win an award. I heard he used to work for one of the cola companies that produced six different versions of their diet cola because that market was actually becoming bigger than regular soft drinks.
The narrower you can make a target audience the more you can charge them for being better than the rest of us.
I’m suggesting that you keep a close eye on this project personally because it could very easily destroy itself by making the organic term diluted. Some products are just going to be delicious because of what we do to it and and making an organic version won’t make sense for everything. Plus not all stores can afford to double their counter space and different markets will have different percentages of idiots. I mean customers that are willing to fork out $16 for a head of organic lettuce.
I think this is some good work. Thank you for bringing it to my attention I’m going to go talk to the guys who came up with it and Make sure that they get a piece of the rewards.
Really?
No of course not. I was joking. But this could be big you’re right. We should get on this quickly because at some point it will probably fizzle out and people will realize that science sometimes gets it right. I mean have you seen what bananas used to look like? We’re not going back to that are we?
No sir. The public wouldn’t know what to do with those kind of bananas. We don’t have to undo all of the good things that science is done for the food industry. We just have to convince people to pay more for switching to a different kind of fertilizer for half the field.
That’s perfect. You see. This is exactly why golf is such a great game.
Curtain.
