There are a lot of ways to use Second Life to bring attention to it in the outside universe.

Big brother house
Tv network
Podcasts studio to rent
Hosting and web design
Retail store locations
Nightclubs with real staff and drinks
Voiceover actors
Dating and singles tips and training
A town
Sim city
Subscription
24 7 simultaneous living with voice earpiece and google glass interactive voice
Personal shoppers
Free to walk or follow
Crowdsourced
Orangville, SL
REGEON OF peel
GET jeffster to play at opening day

If
3d vr headset can preload an area, I could build a user and sit her at a bar or dancing.
Voice real people would face you and talk
Auto follow and look would be wild

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